Alissa is a Growth Space for Women Founders in Tech.

Our Purpose

At Alissa Founder Land we believe that our world needs more companies founded and led by women.

Yet, despite some progress, large inequities and significant underrepresentation of women founders still persists, particularly, in the tech industry.

At Alissa, we work with women tech founders to help you grow in self-mastery and leadership, advancing yourself and your venture, while also contributing to the entrepreneurial ecosystem evolution for a better future.

Women Founders Impact

Women entrepreneurs build high-value and high-impact ventures

2.1x

Higher Returns

delivered per dollar invested

25%

More Jobs

Created by women-founded companies on average compared to companies founded by man

Start-ups founded or cofounded by women are a better investment, yet there is a significant funding disparity (97.2% of venture funding is received by man founded companies vs 2.8% by women-founded) and women-founded businesses underrepresentation among all venture capital and private equity-backed companies.

Sources: BCG “Why Women Owned Start-Ups are a Better Bet”, Female Founders Report 2021

The Challenges Women Founders Disproportionately Face

Gender
Biases

Women founders often face multiple gender biases, regarding risk aversion, leadership style, lack of expertise in tech, business scaling approach and many others.
With only 15% of VCs GPs globally being women the open and diverse perspective is not yet there.

Legacy System

From startups selection to board composition, the, still prevailing, venture capital system is historically shaped by man investors for man-founded ventures.
In EU, women-founded tech startups currently account for only 11.4% of total VC funding.

Societal Barriers

Societal expectations for women to manage dual roles as business owners and primary caregivers, along with childcare costs, create practical challenges. Women under-representation in VC, PE, and senior tech leaders and founders also restricts access to role models and mentors.

Inner Barriers

Psychological barriers, like impostor syndrome (affecting up to 75% of female leaders), fear of failure, other self-imposed limitations, as well as internalised societal biases drain energy and can hinder founder confidence in fundraising, negotiation, exit management and business leadership.

Sources: Tech.eu, EU Funding & Tenders Portal, KPMG

Introducing Alissa Founder Land
A distinctive development space that combines

Self-Mastery Program

Leading Self

A guided journey to grow yourself, master your leadership, and boost your energy.

You will get help from peers and coaches to tackle challenges related to your inner world, company dynamics, and the business ecosystem.

You develop and equip yourself with strategies to thrive as a founder and as a person.

 

Relevant Community

Supporting others

You join a community of other founders, investors, and women founders' allies.

We connect ecosystem players for continuous education, visibility, and business opportunities.

 

 

All for supporting your own and your venture's sustainable growth,
and helping you contribute to the entrepreurial ecosystem evolution.

Alissa Value & Outcomes

Here is what you get and what you contribute

Remarkable
Personal Brand

Increased clarity about your value proposition, strengths as a founder, and mastery in communicating your authentic brand

Better at Leading
Self and Others

Through self-awareness, clarity about your strengths, limitations and expanded leadership range

More Resilience and Energy

Through self-mastery and practical tools for resourcing yourself and unleashing more energy

More
Confidence

Equipped with new tools and mindsets to navigate the yet unhealthy system, entrepreneurial challenges and build stronger connections and influence with all stakeholders

Supportive
Community

You are not alone with your challenges. A relevant peer community united around continuous development and interest in system change offers you lasting personal & business support

Contribution to a better future

An opportunity to co-create a more balanced, fair entrepreneurial ecosystem and act as a role model for current and future generations of founders

Find out more about how Alissa will benefit you as a founder 

Speak to us

How Alissa is Different

A company’s ability to achieve sustainable growth, largely depends on the founder(s) capacity for evolving self, own brand, leadership, and scaling sustainably with her team and all stakeholders.

While you can learn entrepreneurial business acumen from mentors or in a classroom, your own growth comes from a “hero’s journey” of self-discovery and in collaboration with others.

That is what Alissa offers you.

Alissa is different

Program Elements

Kickoff Day

Intensive orientation day: set goals, build connections and co-create your development space (in person)

Peer Coaching Circles

A facilitated “brave space” for sharing challenges and benefiting from your peers wisdom and experience (online)

Group Learning

Expert-led sessions to grow your mastery in personal branding, systemic leadership, deconstructing your inner barriers and many more (online)

Personality Assessment

Data-driven self-awareness, including behaviour, communication and decision-making management under pressure

1:1 Coaching

Individual sessions for deeper exploration of your specific needs, challenges and strategic goals (in person or online)

Alumni Community

Post-program founders continue with alumni community offering networking events with key note talks, workshops, anchored to continues learning, lasting connections and more business opportunities creation

Time investment: 7 days over 5 months

Your Investment for a lifelong return on your development

EUR 10,500

Speak to us

Testimonials

This is my honest recommendation for all women founders in tech. If you wanna boost your leadership skills, find inspiring insights, and join a truly unique community - this program might be exactly what you need.
I was lucky to be part of the beta group, and it turned out to be so much more than a program -a place where inner work meets entrepreneurship, and women lift each other through real stories.
“The program helped me to feel I am enough for my ambitions.”
“I realised I am not alone with my challenges as a female leader and I have now a supporting community.”
“The program insights helped me to stay grounded in times of a significant business shake-up. ” (6 months after).
“This program was all about leveling up—focusing on soft skills, crafting a personal brand, and nailing down a bold leadership vision to really make a difference.”
“I learned more about myself and now I feel much more confident in influencing our stakeholders, helping my team and our clients.”
Next Cohort is Starting

Applications for Winter 2026 Cohort are closing on January 31st.

Join now to invest in your growth. 

Early adopters get an opportunity for a free pass to Web Summit 2026 in Lisbon.

How to Join Alissa

In a curated peer cohort you learn with founders who have relatable business challenges, yet diverse backgrounds, cultures, mindsets, and types of ventures. We invite participants through sign-up interviews.

Step 1

1:1 Discovery Interview

Get to know Anna or Christian and the program to decide if Alissa is the right fit for your needs.

Step 2

Sign-up

Confirm your participation within 5 days from the 1:1 interview and receive pre-program materials.

Step 3

Get Started

Join the Kick-Off day in Zürich to begin your Alissa journey!

Speak to us

Our clients

Scaling Mindsets and Organizations

Your Team

Anna Sagalova

Founder & Leadership Coach
About me

Christian Erhard

Hero's Journey Facilitator & Coach
About me

Q&A

Alissa is a development space specifically for women founders in tech. The program is designed to bring together a curated cohort of founders who face relatable business challenges but come from diverse backgrounds and are at various growth stages.

The program aims to help founders advance themselves, their ventures, and the entrepreneurial ecosystem. Key benefits include:

  • Gaining clarity on your distinct personal brand, value proposition, and strengths.
  • Mastering your ‘inner critic’ and overcoming internal psychological barriers.
  • Becoming a better leader for yourself and your team.
  • Building confidence, especially in high-stakes situations.
  • Learning sustainable self-resourcing and energy management techniques.
  • Gaining access to a supportive, long-term community of peers, mentors, and investors.
  • Contributing to a fairer, more equitable entrepreneurial ecosystem.

The curriculum is focused on mastering three key areas:

  1. Leading-Self: Developing your founder identity, building confidence, defining your personal brand, managing self-sabotaging patterns (like Impostor Syndrome), and mastering energy management.
  2. Leading Others: Focusing on systemic team leadership and effectively navigating co-founder and investor relationship dynamics.
  3. Navigating the Business Eco-System: Learning to thrive in a system with known gender bias and disparities, while also helping to evolve it.

The program runs for five months. The total time investment is approximately 6.5 days of structured group learning and 1 day of self-paced learning, spread across the five months. This estimate does not include travel time for the in-person events.

The cohort has between 9-12 participants. This size helps to make sure you learn in a space that offers enough diversity yet is psychologically safe.

The program is run by its co-creators, Anna Sagalova and Christian Erhard. They are experienced leadership coaches with over 20 years of combined entrepreneurial and corporate leadership experience. While they are the primary coaches and facilitators, the in-person events and community activities will also feature external speakers, including business leaders, founders, investors, scientists and other remarkable speakers. 

Alissa program builds upon similar, though not identical, programs that Anna and Christian have delivered over the last 5 years to over 150 participants at companies like Accenture and Google, including six cohorts specifically for women leaders. Outcomes are evaluated within the program through quantitative & qualitative surveys and retrospectives during group coaching sessions. Google participants evaluated the program as NPS 75 = world class.

The application for the Fall 2025 Cohort is open until November 5th. To apply, you can email Anna or Christian or book a free discovery call directly below.

Send us a message or schedule a call

Schedule a Free Discovery Call